Major Dziennikarstwo i komunikacja społeczna

List of courses - , 2023/24

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Social psychology Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory
Intercultural communication Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15	Graded credit	1	Obligatory
Journalistic genres Course details Lecture: 15 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Exam Graded credit	4	Obligatory
History of the media Course details Lecture: 30 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30 Classes: 15	Exam Graded credit	5	Obligatory
Polish media system Course details Lecture: 30 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30 Classes: 15	Exam Graded credit	4	Obligatory
Journalist workshop Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory	Classes: 30	Graded credit	2	Obligatory
Fundamentals of Public Relations Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory
Social influence Course details Lecture: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30	Graded credit	2	Obligatory
Introduction to research methodology Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory
Techniques of new media Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory
Foreign language A2 Course details Course type: Obligatory group	Language course: 30	Graded credit	2	Obligatory group
Student wybiera jeden język
English A2 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German A2 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish A2 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language A2 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian A2 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Information technology Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory	Classes: 30	Graded credit	2	Obligatory
Sum	375		30

List of courses - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Physical education Course details Course type: Obligatory	Physical education: 30	Graded credit	-	Obligatory
Student/ka wybiera zajęcia z oferty Studium Wychowania Fizycznego i Sportu UAM
Physical education Course details Physical education: 30 h Form of verification: Graded credit Course type: Elective	Physical education: 30	Graded credit	-	Elective
Logic Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	3	Obligatory
Contemporary political systems Course details Lecture: 30 h Form of verification: Exam Course type: Obligatory	Lecture: 30	Exam	5	Obligatory
Media Systems in the World Course details Lecture: 30 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30 Classes: 15	Graded credit Graded credit	3	Obligatory
Culture of language Course details Lecture: 15 h Form of verification: Graded credit Classes: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 30	Graded credit Graded credit	3	Obligatory
Press Studies Course details Lecture: 30 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30 Classes: 15	Exam Graded credit	4	Obligatory
Rhetoric and eristic Course details Lecture: 30 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30 Classes: 15	Graded credit Graded credit	3	Obligatory
Media law Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15	Graded credit	1	Obligatory
Foreign language B1 Course details Course type: Obligatory group	Language course: 30	Graded credit	2	Obligatory group
Student wybiera jeden język
English B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B1 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Sum	315		24

Reklama i public relations

List of speciality courses - Reklama i public relations - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Social Marketing Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Introduction to working in a television and radio studio Course details Classes: 6 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 6	Graded credit	-	Obligatory from specialty
Basics of advertising Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	3	Obligatory from specialty
Internal PR Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Business ethics Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Sum	81		6

Dziennikarstwo

List of speciality courses - Dziennikarstwo - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Art of speaking Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	2	Obligatory from specialty
Introduction to working in a television and radio studio Course details Classes: 6 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 6	Graded credit	-	Obligatory from specialty
Sound and image workshop Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Press studio Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Pracownia radiowa Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Television Workshop Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Sum	141		6

Marketing online

List of speciality courses - Marketing online - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Introduction to online marketing Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Business ethics Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Sociology of the Internet Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	3	Obligatory from specialty
Online Campaign Planning Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Sum	75		6

List of courses - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Physical education Course details Course type: Obligatory	Physical education: 30	Graded credit	-	Obligatory
Student/ka wybiera zajęcia z oferty Studium Wychowania Fizycznego i Sportu UAM
Physical education Course details Physical education: 30 h Form of verification: Graded credit Course type: Elective	Physical education: 30	Graded credit	-	Elective
Political system of the Republic of Poland Course details Lecture: 30 h Form of verification: Exam Course type: Obligatory	Lecture: 30	Exam	4	Obligatory
General sociology Course details Lecture: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30	Graded credit	2	Obligatory
Polish history of the 20th century Course details Lecture: 30 h Form of verification: Exam Course type: Obligatory	Lecture: 30	Exam	3	Obligatory
Media law Course details Classes: 30 h Form of verification: Exam Course type: Obligatory	Classes: 30	Exam	2	Obligatory
Journalistic sources of information Course details Lecture: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30	Graded credit	2	Obligatory
Foreign language B21 Course details Course type: Obligatory group	Language course: 30	Graded credit	2	Obligatory group
Student wybiera jeden język
English B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B21 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
English B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Sum	210		15

Reklama i public relations

List of speciality courses - Reklama i public relations - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Media Relations Course details Lecture: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15	Graded credit	1	Obligatory from specialty
Psychology of advertising Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	3	Obligatory from specialty
Television and radio advertising Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Copywriting in advertising and PR Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	3	Obligatory from specialty
Photography and advertising film Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	3	Obligatory from specialty
Marketing research Course details Classes: 30 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 30	Exam	3	Obligatory from specialty
Sum	150		14

Dziennikarstwo

List of speciality courses - Dziennikarstwo - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Press studio Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Pracownia radiowa Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Television Workshop Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Journalistic ethics Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory from specialty
Media audience Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	3	Obligatory from specialty
Documentary film Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	3	Obligatory from specialty
Sum	180		14

Marketing online

List of speciality courses - Marketing online - , 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Network security Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Business presentations Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Brand strategy Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Promotion in search engines, display and programmatic advertising Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	3	Obligatory from specialty
Copywriting Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Web design Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	3	Obligatory from specialty
Law of the internet Course details Lecture: 15 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Exam Graded credit	4	Obligatory from specialty
Sum	150		14

List of courses - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Business skills Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory
Recent World History Course details Lecture: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30	Graded credit	2	Obligatory
Negotiations Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Classes: 15	Graded credit	1	Obligatory
Fundamentals of media content analysis Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory	Classes: 15	Graded credit	1	Obligatory
Foreign language B22 Course details Course type: Obligatory group	Language course: 30	Graded credit	2	Obligatory group
Student wybiera jeden język
English B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
German B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Spanish B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
French language B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Russian B22 Course details Language course: 30 h Form of verification: Graded credit Course type: Elective language course	Language course: 30	Graded credit	2	Elective language course
Certification exam - Foreign language Course details Course type: Obligatory group	Certificate: 0	Exam	2	Obligatory group
Certification exam - English Course details Certificate: 0 h Form of verification: Exam Course type: Elective	Certificate: 0	Exam	2	Elective
Certification test - German Course details Certificate: 0 h Form of verification: Exam Course type: Elective	Certificate: 0	Exam	2	Elective
Certification exam - Spanish Course details Certificate: 0 h Form of verification: Exam Course type: Elective	Certificate: 0	Exam	2	Elective
Certification exam - French Course details Certificate: 0 h Form of verification: Exam Course type: Elective	Certificate: 0	Exam	2	Elective
Certificate test - Russian Language Course details Certificate: 0 h Form of verification: Exam Course type: Elective	Certificate: 0	Exam	2	Elective
Elective subjects Course details Course type: Obligatory group	Conversatory classes: 90	Graded credit	6	Obligatory group
Student wybiera trzy przedmioty
Faculty list of elective courses Course details Conversatory classes: 90 h Form of verification: Graded credit Course type: Elective	Conversatory classes: 90	Graded credit	6	Elective
Proseminar Course details Course type: Obligatory group	Proseminar: 15	Graded credit	1	Obligatory group
Student wybiera jedną grupę
Faculty list of elective groups Course details Proseminar: 15 h Form of verification: Graded credit Course type: Elective	Proseminar: 15	Graded credit	1	Elective
Sum	225		17

Reklama i public relations

List of speciality courses - Reklama i public relations - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Internet advertising (display, positioning, adwords) Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Brand building Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Advertising graphics and visualisation Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Advertising law Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Advertising campaigns Course details Classes: 15 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 15	Exam	2	Obligatory from specialty
Sum	120		9

Dziennikarstwo

List of speciality courses - Dziennikarstwo - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Press studio Course details Classes: 30 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 30	Exam	2	Obligatory from specialty
Pracownia radiowa Course details Classes: 30 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 30	Exam	2	Obligatory from specialty
Television Workshop Course details Classes: 30 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 30	Exam	2	Obligatory from specialty
Fundamentals of media economics Course details Classes: 15 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 15	Exam	1	Obligatory from specialty
Press photography Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Critical media analysis workshop (News Literacy) Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Sum	135		9

Marketing online

List of speciality courses - Marketing online - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
E-commerce Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Analityka i wykorzystywanie danych Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	1	Obligatory from specialty
Social media Course details Lecture: 15 h Form of verification: Exam Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Exam Graded credit	2	Obligatory from specialty
Film in Marketing Communication Course details Lecture: 15 h Form of verification: Graded credit Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 15 Classes: 15	Graded credit Graded credit	2	Obligatory from specialty
Graphics in marketing communication Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
PR on the Internet Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Sum	165		9

List of courses - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Elective subjects Course details Course type: Obligatory group	Conversatory classes: 60	Graded credit	4	Obligatory group
Student wybiera dwa przedmioty
Faculty list of elective courses Course details Conversatory classes: 60 h Form of verification: Graded credit Course type: Elective	Conversatory classes: 60	Graded credit	4	Elective
Diploma seminar Course details Course type: Obligatory group	Seminar: 30	Graded credit	6	Obligatory group
Student wybiera jedną grupę
Faculty list of elective groups Course details Seminar: 30 h Form of verification: Graded credit Course type: Elective	Seminar: 30	Graded credit	6	Elective
Apprenticeship Course details Course type: Obligatory group	Practice: 720	Graded credit	25	Obligatory group
Student realizować może praktyki w wielu orgazniacjach
Apprenticeship in an organisation of your choice Course details Practice: 720 h Form of verification: Graded credit Course type: Elective	Practice: 720	Graded credit	25	Elective
Sum	810		35

Reklama i public relations

List of speciality courses - Reklama i public relations - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Marketing and PR communication via social media Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Sum	30		2

Dziennikarstwo

List of speciality courses - Dziennikarstwo - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Online journalism Course details Classes: 30 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 30	Graded credit	2	Obligatory from specialty
Sum	30		2

Marketing online

List of speciality courses - Marketing online - , 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
User Experience Course details Classes: 15 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 15	Graded credit	1	Obligatory from specialty
Psychology of the Internet Course details Lecture: 15 h Form of verification: Exam Course type: Obligatory from specialty	Lecture: 15	Exam	1	Obligatory from specialty
Sum	30		2