Major Dziennikarstwo i komunikacja społeczna

List of courses - 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Logic Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Lecture: 10 Classes: 10	Graded credit Graded credit	3	Obligatory
Political system of the Republic of Poland Course details Lecture: 20 h Form of verification: Exam Course type: Obligatory	Lecture: 20	Exam	4	Obligatory
Contemporary political systems Course details Lecture: 20 h Form of verification: Exam Course type: Obligatory	Lecture: 20	Exam	5	Obligatory
General sociology Course details Lecture: 20 h Form of verification: Graded credit Course type: Obligatory	Lecture: 20	Graded credit	2	Obligatory
Polish history of the 20th century Course details Lecture: 20 h Form of verification: Exam Course type: Obligatory	Lecture: 20	Exam	3	Obligatory
Media Systems in the World Course details Lecture: 20 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Lecture: 20 Classes: 10	Graded credit Graded credit	3	Obligatory
Culture of language Course details Lecture: 10 h Form of verification: Graded credit Classes: 20 h Form of verification: Graded credit Course type: Obligatory	Lecture: 10 Classes: 20	Graded credit Graded credit	3	Obligatory
Press Studies Course details Lecture: 20 h Form of verification: Exam Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Lecture: 20 Classes: 10	Exam Graded credit	4	Obligatory
Rhetoric and eristic Course details Lecture: 20 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Lecture: 20 Classes: 10	Graded credit Graded credit	3	Obligatory
Media law Course details Lecture: 10 h Form of verification: Exam Classes: 20 h Form of verification: Graded credit Course type: Obligatory	Lecture: 10 Classes: 20	Exam Graded credit	3	Obligatory
Journalistic sources of information Course details Lecture: 30 h Form of verification: Graded credit Course type: Obligatory	Lecture: 30	Graded credit	2	Obligatory
Foreign language II Course details Course type: Obligatory group	Language course: 30	Graded credit	4	Obligatory group
Student wybiera jeden język
English Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
German Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
Spanish language Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
French Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
Sum	310		39

Reklama i public relations

List of speciality courses - Reklama i public relations - 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Social Marketing Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Introduction to working in a television and radio studio Course details Classes: 6 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 6	Graded credit	-	Obligatory from specialty
Basics of advertising Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	3	Obligatory from specialty
Internal PR Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Business ethics Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Media Relations Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Psychology of advertising Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	3	Obligatory from specialty
Television and radio advertising Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Copywriting in advertising and PR Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	3	Obligatory from specialty
Photography and advertising film Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	3	Obligatory from specialty
Marketing research Course details Classes: 20 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 20	Exam	3	Obligatory from specialty
Sum	156		20

Dziennikarstwo

List of speciality courses - Dziennikarstwo - 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Art of speaking Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	2	Obligatory from specialty
Introduction to working in a television and radio studio Course details Classes: 6 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 6	Graded credit	-	Obligatory from specialty
Sound and image workshop Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	1	Obligatory from specialty
Press studio Course details Classes: 40 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 40	Graded credit	3	Obligatory from specialty
Radio Workshop Course details Classes: 40 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 40	Graded credit	3	Obligatory from specialty
Television Workshop Course details Classes: 40 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 40	Graded credit	3	Obligatory from specialty
Journalistic ethics Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	2	Obligatory from specialty
Media audience Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	3	Obligatory from specialty
Documentary film Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	3	Obligatory from specialty
Sum	216		20

Marketing online

List of speciality courses - Marketing online - 2024/25

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Introduction to online marketing Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Business ethics Course details Lecture: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10	Graded credit	1	Obligatory from specialty
Sociology of the Internet Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	3	Obligatory from specialty
Online Campaign Planning Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Network security Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Business presentations Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Brand strategy Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Promotion in search engines, display and programmatic advertising Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	3	Obligatory from specialty
Copywriting Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Web design Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	3	Obligatory from specialty
Law of the internet Course details Lecture: 10 h Form of verification: Exam Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Exam Graded credit	4	Obligatory from specialty
Sum	150		20

List of courses - 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Business skills Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Lecture: 10 Classes: 10	Graded credit Graded credit	2	Obligatory
Recent World History Course details Lecture: 20 h Form of verification: Graded credit Course type: Obligatory	Lecture: 20	Graded credit	2	Obligatory
Negotiations Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Classes: 10	Graded credit	1	Obligatory
Fundamentals of media content analysis Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory	Classes: 10	Graded credit	1	Obligatory
Foreign language III Course details Course type: Obligatory group	Language course: 30	Graded credit	4	Obligatory group
Student wybiera jeden język
English Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
German Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
Spanish language Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
French Course details Language course: 30 h Form of verification: Graded credit Course type: Elective	Language course: 30	Graded credit	4	Elective
Elective subjects Course details Course type: Obligatory group	Conversatory classes: 50	Graded credit	10	Obligatory group
Student wybiera pięć przedmiotów
Faculty list of elective courses Course details Conversatory classes: 10 h Form of verification: Graded credit Course type: Elective	Conversatory classes: 10	Graded credit	2	Elective
Diploma seminar Course details Course type: Obligatory group (GU)	Seminar: 30	Graded credit	7	Obligatory group (GU)
Student wybiera jedną grupę
Bachelor seminar Course details Seminar: 30 h Form of verification: Graded credit Course type: Elective (FU)	Seminar: 30	Graded credit	7	Elective (FU)
Apprenticeship Course details Course type: Obligatory group (GU)	Practice: 720	Graded credit	25	Obligatory group (GU)
Student realizować może praktyki w wielu orgazniacjach
Apprenticeship in an organisation of your choice Course details Practice: 720 h Form of verification: Graded credit Course type: Elective (FU)	Practice: 720	Graded credit	25	Elective (FU)
Sum	890		52

Reklama i public relations

List of speciality courses - Reklama i public relations - 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Internet advertising (display, positioning, adwords) Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
Brand building Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Advertising graphics and visualisation Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
Advertising law Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
Advertising campaigns Course details Classes: 10 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 10	Exam	2	Obligatory from specialty
Marketing and PR communication via social media Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
Sum	100		11

Dziennikarstwo

List of speciality courses - Dziennikarstwo - 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
Press studio Course details Classes: 20 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 20	Exam	2	Obligatory from specialty
Radio Workshop Course details Classes: 20 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 20	Exam	2	Obligatory from specialty
Television Workshop Course details Classes: 20 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 20	Exam	2	Obligatory from specialty
Fundamentals of media economics Course details Classes: 10 h Form of verification: Exam Course type: Obligatory from specialty	Classes: 10	Exam	1	Obligatory from specialty
Press photography Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Critical media analysis workshop (News Literacy) Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Online journalism Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
Sum	110		11

Marketing online

List of speciality courses - Marketing online - 2025/26

Subject	Activity / Hours	Form of verification	ECTS points	Course type
E-commerce Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	1	Obligatory from specialty
Analityka i wykorzystywanie danych Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	1	Obligatory from specialty
Social media Course details Lecture: 10 h Form of verification: Exam Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Exam Graded credit	2	Obligatory from specialty
Film in Marketing Communication Course details Lecture: 10 h Form of verification: Graded credit Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Lecture: 10 Classes: 10	Graded credit Graded credit	2	Obligatory from specialty
Graphics in marketing communication Course details Classes: 20 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 20	Graded credit	2	Obligatory from specialty
PR on the Internet Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
User Experience Course details Classes: 10 h Form of verification: Graded credit Course type: Obligatory from specialty	Classes: 10	Graded credit	1	Obligatory from specialty
Psychology of the Internet Course details Lecture: 10 h Form of verification: Exam Course type: Obligatory from specialty	Lecture: 10	Exam	1	Obligatory from specialty
Sum	130		11