Godło Rzeczypospolitej Polskiej Uniwersytet im. Adama Mickiewicza w Poznaniu
pl en
Introduction to political communication
Educational subject description sheet

Basic information

Study programme
Global Communication
Speciality
-
Organizational unit
Faculty of Modern Languages and Literatures
Study level
First-cycle programme
Study form
Full-time
Education profile
General academic
Didactic cycle
2023/24
Subject code
09GLCS.120KP.02942.23
Lecture languages
English
Course type
Obligatory
Block
Basic major subjects
Subject coordinator
Joanna Puppel-Wobalis
Lecturer
Joanna Puppel-Wobalis
Period
Semester 6
Activities and hours
  • Lecture: 30, Graded credit
Number of ECTS points
3

Goals

Code Goal
C1 The course’s aim is to apply public communication principles to the specific needs and goals of advocacy and political campaigns. Coursework explores major elements such as multimodal nature of political communication

Subject learning outcomes

Code Outcomes in terms of Learning outcomes Examination methods
Knowledge – Student:
W1 defines multimodal nature of political communication GLC_K1_W05, GLC_K1_W08 Written colloquium, Oral colloquium, Multimedia presentation
W2 defines areas of political communication GLC_K1_W05, GLC_K1_W08 Written colloquium, Oral colloquium, Multimedia presentation
W3 knows scientific works in the field of political communication GLC_K1_W05, GLC_K1_W08 Written colloquium, Oral colloquium, Multimedia presentation
Skills – Student:
U1 presents and compares terminology regarding principles, models and processes of political communication GLC_K1_U01, GLC_K1_U02, GLC_K1_U07 Written colloquium, Oral colloquium, Multimedia presentation
U2 explains the place of research on political communication within linguistics and communication GLC_K1_U01, GLC_K1_U02, GLC_K1_U07 Written colloquium, Oral colloquium, Multimedia presentation
U3 reads and understands scientific works in the field of political communication GLC_K1_U01, GLC_K1_U02, GLC_K1_U07 Written colloquium, Oral colloquium, Multimedia presentation
Social competences – Student:
K1 is open to learning communicative skills effectively through multiple modes across culturally and communicative diverse environments GLC_K1_K01, GLC_K1_K02 Written colloquium, Oral colloquium, Multimedia presentation
K2 shows awareness of the role of individuals, institutions, and cultural values in intercultural communication competence. GLC_K1_K01, GLC_K1_K02 Written colloquium, Oral colloquium, Multimedia presentation

Study content

No. Course content Subject learning outcomes Activities
1.

Political communication: origin of the concept 

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
2.

Political communication: defining the concept 

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
3.

Participants of a political communication process 

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
4.

Multimodal nature of political communication: linguistic resources

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
5.

Multimodal nature of political communication: nonlinguistic resources

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
6.

Areas of political communication: rhetoric

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
7.

Areas of political communication: propaganda

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
8.

Areas of political communication: persuasion 

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
9.

Areas of political communication: public relations 

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture
10.

Areas of political communication: political marketing

 W1, W2, W3, U1, U2, U3, K1, K2 Lecture

Additional information

Activities Teaching and learning methods and activities
Lecture Lecture with a multimedia presentation of selected issues, Discussion, Demonstration and observation, Audio and/or video demonstrations
Activities Credit conditions
Lecture

- knowledge of the recommended literature on the subject,
- use of consultations,
- the ability to present the knowledge acquired in the subject during a multimedia presentation,
- the positive mark of colloquiums

 

Grading scale:
92-100% - very good (5,0)
84 -91,9% - good plus (4,5)
76-83,9% - good (4,0)
68-75,9% - satisfactory plus (3,5)
60-67,9% - satisfactory (3,0)
0-59,9% - unsatisfactory (2,0)

Literature

Obligatory
  1. Kenski, K and K.H. Jamieson (eds). 2014. The Oxford Handbook of Political Communication. Oxford Academic.
  2. Semetko, H. A., and M. Scammell (eds). The SAGE Handbook of Political Communication. Sage Publishing

Calculation of ECTS points

Activities Activity hours*
Lecture 30
Preparation for classes 20
Preparation of a multimedia presentation 25
Preparation for the assessment 15
Student workload
Hours
90
Number of ECTS points
ECTS
3

* academic hour = 45 minutes